Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗City of Durango (Durango Public Library) · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I loved how the old app let me add all of the family cards. The kids loved to check out their books on their own cards and I could check due dates for all their checked out books from my app/phone. I was told functionality for adding family cards might be coming, but it’s been several months and it’s still not here. My tweens cannot install this app on their devices because it is restricted to 17+. I don’t want to remove those safety restrictions for their devices just for access to the library app. As it is now, I discourage them from using their own cards because I know developmentally they can’t keep track of due dates 21 days out on top of all the other mental loads they manage. The old app helped me scaffold due dates for them, and they felt some ownership having books on their own cards. I’m sad this app has removed this helpful skill building feature.
Access Durango Public Library from your iPhone, iPad or iPod Touch. Manage your account, search the catalog, renew and reserve books, and more!