Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗University of Wisconsin-Madison Shared Apps · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app is amazing. It’s responsive and seems precise. I’m not a geologist so I’m learning a new language. A rock is not just quartz but of a certain era, location and of a group all of which is deep information which is new to me and I very much enjoy the granular detail o puns intended. However I cannot sign up as the page jumps all over and will not let me go beyond entering my first name and then it jumps from the signup page to the login page. Probably a “feature” of a recent update. Please fix this as I think this app has great features but would like to join in. Would be more stars if I could login. Would also be much better if I could highlight a word or phrase to connect with the web to learn a definition or more information.
I was told about this app by a friend that’s a geologist. He suggested using it when I’m out in the field for botanical surveys as a easy reference for local formations. Works fantastic when in cellular range, but the downloadable maps for when I’m out of a service area (which is almost every time) absolutely does not work. I’ve essentially had to screen shot the area and reference those to my GPS which is extremely hard. The All Trails app has that function and it works flawlessly. If the creators of this app got it working, I’d happily pay whatever subscription fee they would require to use it. All-in-all, it’s a fun app to use when you’re in cellular service, but do NOT depend on it for real-world applications.
I downloaded this when it first came out, and while it was fun right out of the gates, it was pretty clunky with much room for improvement. Well, the developers have heard the feedback and consistently added new features and are always fixing small bugs to make this the best (and only) “geological social media” app available! Anyone from a casual rockhound to a geology student (which I was when I first started using it, now have my B.Sc.) to PhD researchers can use this, and every checkin added by users helps supplement the amazing amount of data already built into the app. I love the recent additions of paleomaps, the ability to click through to linked literature in professional journals, and the interaction with other rock nerds! I look forward to whatever is coming next, but at the moment this app is top-notch and I struggle to recommend any new features or fixes.
Explore, learn about, and document your geologic surroundings! Whether you are a professional geoscientist or curious about the rocks around you and t...