Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Wildflower Search · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Cumbersome at best. Many common flowers are missing, or at best, difficult to find using this app. Simple is always better. I would prefer to scan numerous plants grouped by color and season of presentation than having to provide multiple characteristics to narrow the search. On the trail, there often is not time for a dissection.
It would be so much better if wildflowers were sorted by color. This app is all over the place.
This App helps find and identify plants. When you give the App information about a plant, such as its location, flower color and the time of year, the...