Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Israel Media Group, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Initially, I was a little cranky that I couldn’t get the shows in French, English or Italian but now I’m LOVING the challenge - and expanding my Hebrew vocab. Regarding the content, there’s so much humanity and humour in these series, the writers are fabulous. My hope for these TV and film productions companies is to receive so much demand for content that they keep expanding the library. Personally, this app, was a great discovery.
I was thrilled when I discovered I could subscribe to Izzy on a monthly basis. The app has worked flawlessly for me. I am so grateful to wind down my day with Israeli shows via Izzy. My only suggestion would be to make it possible to adjust subscription plans from the dashboard without needing to contact customer service, although the support was prompt in replying to me when I had questions. Thank you for all that you are doing.
It seems like there is not a direction for newcomers to grasp what is Izzy and how to experience the films as well as the mitzvah of joining and supporting a startup benefiting Israel. A lot to unpack but I just watched your talk with Emily Lupine and found out about the deep Israeli connection. Who knew?! I don’t want to kvetch but Emily needs to speak to the camera and not turn back and forth to you. She is selling the product (Izzy) to the viewers; not to you! And not holding a coffee cup. I must confess I worked for a while at a TV talk show as intern and production assistant so I am familiar with some of these issues. Josh needs to get more exposure in America -Large synagogues across the country, Podcasts (Unorthodox, Fresh Air, etc) and make your case of this unique Israeli start up concept. Jewish community newspapers i.e. J in San Francisco bay area. I wish you only good things in the coming year helmed by a sweet Chanukah yada yada.. Sending regards from Napa Valley. Josh, keep at it. It will happen. I signed up for Izzy and didn’t know what it was! Keep telling us what it really is! Zoe Stein
An Israel lover’s dream, IZZY offers unlimited Israeli movies, TV shows, and documentaries that you can watch as much as you want, whenever you want,...
| Name | Price | Type |
|---|---|---|
| IZZY – Stream Israel $8.99 | $8.99 | One-time |
| IZZY – Stream Israel $11.99 | $11.99 | One-time |
| IZZY Monthly Subscription | $15.99 | Monthly |
| IZZY Yearly Subscription | $119.99 | Yearly |