Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Inter IKEA Systems B.V. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I wanted to rectify my address but I could not find anywhere in the app where it can be edited. Tried logged out, reinstall app,update address in web browser but nothing changed in the apps. As last resort I had to delete account and recreate again and put in the correct address. This also means I cannot change delivery address if I want it to be delivered elsewhere. The shopping experience is good though and easy to navigate until checkout.
lousy app! unable to delete items from shopping list and unable to add items to cart even though the items are in stock, how am i suppose to purchase your stuff, Ikea??
Every time I click on an item after search or specific category, that item page only show very very very very very very very small picture of the item. Even best lense microscope in world wont be able to help me out. Tried updating, delete and reinstall. Nothing helped. In the end, use website based store. Disappointed Ikea. Spent so much money here.
The IKEA mobile app is where your inspiration comes to life. Find that cool armchair that you saw at your friends place or look through thousands of p...