Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Abacus · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Please either remove the email verification or fix it: it’s still an issue as we have yet to receive email verification. I know there’s a work around to allow the kiddos to play but part of why we bought was the tracking for parents. This shouldn’t be a hard fix.
Parents, don’t despair you don’t actually need this useless app. You can just download the one for your kit and start right up. Abacus, If you want people to use this, you need to check your system is actually sending out the emails. All folders checked and 24 hours later, no email. Also re-word your boom to state this step IS NOT required. Thankfully we just skipped this so we could enjoy this Christmas Morning.
I see reviews from a year ago saying they could never register or confirm their eMail address. Clearly the app / toy developer hasn’t bothered to fix this because I can’t get the registration to work either. My daughter was excited to receive this but I can already tell the quality must be poor if the app doesn’t work and the company won’t take the time to fix it.
The Abacus HQ Parent Portal will provide information on how to download the appropriate Abacus Brands VR app based on the physical kit purchased. Addi...