Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗UTAH SYMPHONY & OPERA · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This is a uniquely poorly made app, but you need it to access any US/UO tickets. It's glitchy, confusing, and ugly. It offers literally zero benefit over just the browser experience (it is actually distinctly worse than the browser ux), but for the fact that they will only give you your tickets if you download this absolute joke of an app. I assume this was designed by some board member's child or something, because there is no way they are actually proud of this app. What a joke. JUST SEND US TICKETS AS PDFs OR PNGs LIKE NORMAL HUMAN BEINGS. This app is an embarrassment.
This app doesn’t need to exist. While I get the impulse to jump on the “there’s an app for that” craze, we’re past that now. The fact that you can’t email tickets, print them out, or view them unless it’s within 72 hours before the performance, is ridiculous. Forced usage of an app is ridiculous.
They make it very difficult to figure out how to purchase tickets. They have links to information about the concert you want but then don’t make it easy to get the tickets. I’ve been to their website, I’ve downloaded their app, I’ve made an account, I’ve called their number, I can’t get tickets! Thanks for wasting my lunch break.
Utah Symphony | Utah Opera's app is designed to help you make the most of your experience at the symphony and opera. Discover upcoming events, access...