Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Jaguar Cars Limited · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Pretty bad user experience. Very slow. Things that need to be improved. 1. How can I not download and save the videos to my photo application on my iPhone? I can only download to the app, but you cannot even watch the video in landscape, so you’re stuck with a portrait view, making the video very small. 2. The recording organization is just a list. It’s very basic. They should look at other video apps, like google home security cameras or eufy security camera apps and see how they display video events. Light years ahead of this. Honestly, this looks like it was made by someone whose never made an app before and most likely an engineer without any true design UX expert helping build out the proper user journeys. Lastly, looks like the frequency of updates is very slow, 1 per year. Seems Jaguar put a very small team on this, launched it, then never thought about it again. After spending £750 to have this installed at my jag dealer, I’d expect a much better user experience. If you want any more feedback Jaguar - happy to be your beta tester.
The Jaguar Dash Cam features full HD wide-angle front and rear cameras to capture and record driving events. You can connect your smartphone to the ca...