Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Daniel Clar · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Very clunky and difficult to use. Slow to upload when scrolling. Forces user to look at minuscule things like a single wrench or a single hammer when really I want to find bigger equipment items… again scroll wait…. Scroll wait…. Scroll wait some more! Very frustrating to use because pictures are so small. Would be extremely helpful if there was a way to look at it on the computer also instead of exclusively on a smart phone.
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