Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗act.tv · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
First of all, the tutorial content still refers to the Democratic presidential candidate as Biden. I thought her name was Harris? Also, the back arrow is there, but it’s not visible. It only worked because I guessed where it would be. It also assumed I wanted a text every day about basically nothing (Note: you can turn them off by texting STOP). Finally a problem that I can’t get back to my list of contacts after leaving it the first time. The outdated tutorials even show a button that’s not there anymore. I love the concept of this app but the reality is a bit messy.
My primary complaint, as a blind person and in a party that I hope would make accessibility a priority, this one fell very flat. Jimmy Carter's 1980 campaign did better than this. After trying to use it for 15 frustrating minutes, it was clear that this would not be a tool I would have any use for. Before the 2024 campaign, you must roll out a completely redesigned outreach tool and it must meet accessibility standards. Bad look folks, bad look. App deleted.
Really easy to use if you have done a good job keeping your contacts up to date. Would be better if I could add my Facebook contacts.
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