Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Isaiah Villalos · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app has a nice aesthetic and you can tell that it was well thought out. For being an independent party’s first app it’s great. However, the app lacks a privacy policy which is important since this was designed to be a social media app and there’s no info or disclaimers about where our emails will be distributed to, where our pictures will be stored, who will have access to whatever we put on here, etc. There isn’t really a tutorial to give you a tour of the app like “if you press here in the search tab, you will see challenges. If you press here, you can upload photos from your current location to show your friends the good times you’re having!” Etc. While on the topic of friends, there is no tab for friends or followers which is confusing for a social media app where the function is to be social. The lack of a visible social function kind of makes this app feel like a glorified, overly complicated photo album where you geotag pictures you take at your current location to store and have sorted by where it was taken. I’m sure I will enjoy the app when these issues are recognized and corrected, but for now it just feels like it’s lacking. I still respect all the hard work and time it took. I understand constructing an app such as this requires a lot of time and effort. But I feel that the whole concept needs to be taken further so it holds up well in comparison to other photo apps that are available. Hope this constructive criticism is helpful. I don’t mean it to be down putting in any way, I’m just approaching this from a realistic and professional view.
This app is really cool, capturing awesome moments of your life
Pictpoint is an application where people can connect their photos to the locations they have traveled to around the world.A “pictpoint” is a combinati...