Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗National Transport Authority · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
We had a very disappointing experience with both the app and the bus service in Cork. The app is poorly designed, difficult to navigate, and not user-friendly at all. It was confusing not only to locate where we want to go, to figure out how to buy a ticket in the first place, but even access tickets that had already been purchased. We spent around 15 minutes trying to find the approximate location, and figure out how to find the operator name, which was missing in the list. To make matters worse, the 208 bus route was missing from the list, making it even more difficult to use the app properly. When we asked the bus driver for help locating our purchased ticket, he was extremely rude and unhelpful. Rather than assisting us with an issue caused by the app, he insisted that we buy another ticket. We ended up paying twice because of a problem that was not our fault. A ticketing app should be simple and reliable, and staff should be willing to help passengers when issues arise. Unfortunately, neither the app nor the customer service met even basic expectations. I hope significant improvements are made to the app's functionality and that drivers receive better customer service training.
Why? Why? Why even issue this app when it is so absolutely useless. I should be able to put in my origin and destination and the option worked everything out for me, date and times and affairs presented and easily understood way. That is not found here. Do not waste your time as you most certainly will waste quite a bit of time trying to figure things out until you hit the wall and realize it is useless.
If you know the exact bus route you need, the app works ok. It’s a bit of a hassle to register, but that’s fine. The one star review here is for the fact that you have to “activate” your ticket, and the app says you have 28 days to use it from activation. Then when you activate the ticket, it says the ticket is only valid for 90 minutes. 1) this is unclear and now I have to buy another ticket. Awful design. 2) why would i ever need to “activate a ticket?” If I bought the fare I should have the ticket. What’s to “activate?” Awful design. Other reviews say the bus drivers don’t even take these tickets, so why is this app here except to siphon money off of honest customers?
The TFI Go App allows you to buy tickets for participating Transport for Ireland bus services and participating commercial bus operators directly from...