Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗National Transport Authority · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I pickup up a Leap Visitor card and downloaded the app on a Dublin visit and it performed like clockwork. Right on time, navigation worked spot on, very reliable stop info. Loved it and talked it up whenever I had the chance. No more of that flattery, as here we are 3 years later and I just walked to two (distant) stops that were totally wrong. When I was on a bus over the past few days, the navigation does not function, and each relatively short journey seems to involve 25 minutes on foot and one minute on the bus. The app developer must be heavily invested in Uber, as that is what I am writing this review from now just so I can get to where I need to go in time for an important appointment. Needs some work, lads!
The app is actually quite helpful for taking a bus around Dublin. Enter the stop number, destination, plan your route. Helpful to know when the next bus is coming so you can time your last pint. What would give the app 5 stars is showing upcoming, next stops. It’s nice that it shows the route live. But the live route doesn’t list the next few stops so it’s a bit of a guessing game when you’re getting close to the destination and there are multiple stops in town.
Why can’t we just search by bus route anymore like on the old Dublin Bus app? I feel like I’m trying to solve calculus every time I just want to know where a particular route goes
TFI Live: Real Time updates and Journey Planning in one app Description: The TFI Live App, brought to you by the National Transport Authority (NTA) a...