Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗King's Mobile · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Keeps telling me my browser needs to be up to date for it to work, but all my browsers are up to date. Used to work for the study I am taking part in, now it gets to second task in one of the sections, and tells me I need to go portrait, then just does nothing else despite whatever I do. Frustrating. I don’t actually know who to contact, will have to find my study details.
I agree re the limited questionnaire options on this app - especially re the absence of ‘a few days’ as an option. It also stops recording data without me realising unless I check history. And now won’t allow me to link Fitbit. Is the study still operational?
The idea behind this is first class, but the reporting options let it down. Occasionally there is a questionnaire. I am never able to complete it accurately as there are insufficient options. For instance it jumps from Not at all to Several days. It really needs an option for Few. I understand Few to be from from 1-5 and Several 6+ I always answer Not at all when Few would be correct or better still 2 - 3. To my way of thinking as it stands it makes the reported results useless.
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