Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Stephen Norkus · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Issues: when you search wine, ie Cabernet, and go to a specific product, when you want to go back to the Cabernet list (and hit back) it always goes back to all products (not even just wine) so you have to start the search over-very annoying. Also, if you order on the app the advertised case discount for wine is never applied correctly, especially if you order more than 1 case. I ordered two cases of wine which should bring an 18% discount and got a 6% discount applied. Had to go into the store to get it corrected by having my order cancelled and then re-billed in store. Suggest you only order 1 case at a time to get the correct discount. The app just doesn’t understand this. Wine.com is infinitely easier to use.
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