Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Dextel Graphiques Inc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
app glitches so much i’ve been trying to make an account for 40 minutes and it kicks me out every time im about done creating the account
The app doesn’t have you verify anything to prove your identity like Peanut does, very creepy. Then the first thing that popped up in the newsfeed when I created my account was a man’s privates. 🙄 Horrible, especially for moms who sincerely want friends. This app seems more like a trafficking app.
I get creepy messages from other “moms” about their pregnancy. Taking advantage of lonely mothers who are desperate for friendship and support, then fake profiles ask you if they can send you pictures of their vagina or for details on how you conceived. Would not recommend.
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