Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Marcus Carlsson · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It’s a great app, but I’m hesitant on the $9.99 for premium. Is it really $9.99 for a year?
I downloaded this app because I wanted something simple but also something to send nudges or progress updates during the day. I paid extra for those features and the app literally does nothing. I have a watch and Oura ring if I want to manually go in and check my steps for the day, I was trying to achieve my step goal and needed something more which I thought this app had.
Can you walk 10,000 steps for 10, 20 or maybe even 30 days in a row? Step will challenge you to walk further and complete your goals. Just put your ph...
| Name | Price | Type |
|---|---|---|
| All Access (Monthly) | $1.99 | Monthly |
| All Access | $1.99 | One-time |
| All Access (Quarterly) | $3.99 | Quarterly |
| All Access | $3.99 | One-time |
| All Access (Annual) | $9.99 | Yearly |
| Pro | $34.99 | One-time |