Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Laura Zink · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This game is so much better than other runner games like it. It gets harder and harder as you move forward and is very addicting. The speed of the game is slow but quickly starts to get faster and it makes you use your brain. Also I love the changing colors. I know a lot of other games have a lot of ads but this one has surprisingly few. I would recommend this game to everyone.
In this game, you jump from wall to wall, avoiding the obstacles. There are hundreds of levels, so the fun never stops. To switch walls, simply tap th...