Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Passion For Baking AS · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
The store evidence
GB store price
£12.99
GB rating
4.3 / 5
GB rating count
30
Current version
4.0
2026-05-27 · Developer notes
- Improved search and filtering with easy-to-use tags - New recipe categories added - New Cake Mode keeps your screen awake while reading recipes - Improved UI and overall user experience - Improved password reset functionality - General performance improvements and bug fixes
Store metadata collected 2026-09-17 UTC · GB storefront · Source record. Free may include in-app purchases. Public data does not update revenue estimates.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I have had the Love, Manuela app for several months and I love it. I just purchased the 336 page Ganache Made Simple and cannot wait to try these new recipes. I got so excited to try new things, I ordered buckthorn berries through a wild ingredient website and found them to be very different and loved the tartness of them. Although, I do wish I had access to 40% fat cream, 36% is as high as I can find (if it’s even listed on the carton) as I live in the US, so, that’s what I use. But because of the lower fat content, ganaches aren’t as stable as I would like for my macarons, as it tends to be a bit more wet than I’d like, but they work great for cakes and cupcakes. Also, I love that the recipes are all in weight measurements, making it super easy to get the right amounts, every time. Thank you Manuela!
DO NOT let the other Americans fool you! Manuela’s instructions are impeccable, precise, and easy to follow. I have never read more thorough instructions. I am an extremely experienced baker & I have never used recipes like Manuela’s. I am IN LOVE & wish every recipe I read was written & as informative as Manuela’s are. As an American I understand the frustration of having to use grams over volume, but as an avid baker I am painfully aware of how inconsistent imperial measurements are compared to grams. Also, as an American, I understand how stubborn, persistent and bullheaded other Americans can be when presented with facts. And the fact of the matter is that grams are superior to imperial measurements when it comes to baking. Period. I don’t understand all the whining I see in the reviews about converting measurements. Scales are not expensive nor are they difficult to use. Baking is about precision and Manuela’s recipes are that & so much more. If you can’t handle the heat get outta the kitchen.. or if you can’t use a scale, maybe try your hand at a cobbler or something.. idk. 🙄
I am not a skilled baker or cook however I do enjoy trying out new recipes. I purchased this app with reservations because I was skeptical of the conversion process since the recipes seem to be Scandinavian inspired. As a person who resides in the U.S. I would advise, as Manuela does to read the recipes entirely and convert grams to US measurements ahead of time. Additionally, I would prefer to have a simple list of ingredients. For instance, the carrot cake calls for 200 grams of almonds with skins, ground. I improvised with store bought ground almond flour however I’m not certain that I nailed the measurement. This is my only reservation.
Love, Manuela is a baking app created by Norwegian baker Manuela Kjeilen, known as @passionforbaking. For more than a decade, Manuela has shared her l...