Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗MSM Fundraising, LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
-glitchy -no autocorrect prompts for misspellings in the app’s interface -requests access to contacts but then requires phone numbers to be manually entered -no step-by-step instructions on how to navigate the app, and not intuitive either. Have to just poke around and figure it out.
You can select contacts to send to but then doesn’t save them for the next page to send a text to them and you can enter names there Limited privacy controls on use of contracts.
Allow students, parents and sellers working with MSM Fundraising and related organizations to register for and promote their fundraising event. Some...