Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Charles Dean · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
During this lockdown my wife has a fit if I go in a store to select my beer. BAL has done a fine job of satisfying my alcohol needs while keeping my wife happy. They are reliable and I count on them. Down side is my favorites are strong dark craft beers and their selection leaves something to be desired. I have difficulty finding beer like DFH World Wide Stout or Rason de Extra.
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Our store is the next wave in a truly unique adult beverage purchasing experience. Our highly trained, professional staff is always on hand, and ready...