Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Oppna Digital · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I received an add that Plaza+ and this app let you browse stores inventory so you could plan your visit. I downloaded the app but when you click on the Plaza+ section all I get is a grey screen. It doesn't matter if you switch from Caribe to Americas, same thing happens. I sent a screenshot to support and all they said was “reinstall the app” which did nothing to solve the issue. Its pretty much useless.
You can make reservations now cause of the COVID thing. You can also check all the stores there are and see the discounts you can get in places which is also good. I’m an employee so I get good discounts as well. But not being employee doesn’t mean you don’t get discounts. You do need to give your location to the app because I think it just lets you know where in the mall you are when you want to go to a certain store.
Once you open the app you have to select the mall you want to visit, but the app doesn’t let you make an appointment/reservation unless you give permission to know your location. Why? I have already chosen the mall I want to visit and your privacy notice doesn’t explain why the app needs access to my location. I can be in Germany for all the app cares and make a reservation because I will be here in PR for that day.
The Plaza Las Americas and Del Caribe app will guide you through both malls while offering multiple other services. Look up and find directions inside...