Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Santa Cruz Metropolitan Transit District · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Buyer beware. App doesn’t always load and SC Metro could care less. Buy at your own risk. I’ve had to pay for the bus half the time because the app won’t load. Speaking with other riders this seems to be a common thing. Best just to buy a physical pass. Zero convenience.
Idk this is super stupid but like I want to be able to have a cool profile here: I want to be able to post status updates about my rides and have like a place on my profile where it shows how many bus rides I’ve taken. I wanna be able to make online friends with the druggies who sit next to me in the crammed clean air bus PLEASE PLEASE PLEASE PLEASE 🙏🏽🙏🏽🙏🏽
Warning it doesn’t prompt you to create a user account but you should! I had purchased 4 tickets and used just one (in the way I used to buy tickets from the machine), but the next time it told me I had been logged out (which was even more confusing because I kept trying to log in while I never created it, even noticing that the app knew my email and credit card!!!). So I lost the 3 tickets. The contact email listed in the app bounced back. I wrote 3 messages and now I’m so tired of this issue! It’s so bizarre how scmtd has always been so difficult with fare payments! It’s probably because the people designing these systems aren’t riders and never rode the bus to understand how users deal with it!
- No more need to carry cash in exact change to ride the Hwy 17 Express - just pay with a credit or debit card - No need to go to a TVM or order a 31...