Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Discovery Communications India · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Don't get me wrong. The content on Discovery+ is good. It has various topics covered through various shows. But the app feels like made by a beginner in coding. It doesn't give you download option! Who does that in 2022?? I have to STREAM everything!! On top of that it has poor history of syncing the videos in continue watching section. Quite often I have stopped halfway in an episode in hopes of being able to start right from where I stopped, only to find to my disappointment that I cannot start from the point I stopped at because the app failed to keep that thing in its memory. I have to start afresh QUITE A LOT OF TIMES AND THAT'S JUST EXTREMELY INCONVENIENT! There's an app called Ullu which basically streams soft p*rn, and even that app allows me to star watching from where I stopped AND has option to download episodes! Shame on you Discovery+, shame on you!
Looking at the content offered, I immediately subscribed to the annual plan and am loving each and every content! I’m hooked on to the app! Having used the iOS app, a few minor issues I would like for the team to address are: 1. The audio language- is there a way to set a default language? I prefer watching these in English but each time I play a new show, it randomly picks a new audio language. Gets annoying when you are watching episodes back to back and need to change language after each episode. 2. App for LG WebOS: a cherry on the cake would be to have a dedicated app for the WebOS platform. As of today, all leading OTT platforms have an app for WebOS. Discovery is the only one missing. Would be great to have it on there. 3. Mis-labelled content: I noticed a few episodes are mis labelled. See “How do they do it (S08,E17) as an example. There are many more shows that have a different content than the episode. Kindly address this. 4. Navigation- go back 1 page: while browsing tv shows within ‘Explore’, if we hit the back button, it should go back to display the tv shows. Instead the app takes you back to the channel selection instead of taking you one page back. 5. 4K/ HDR content: are there any content that are available on 4K? If so, can they be mentioned on the cover so it’s easier to identify? All in all, this app has wonderful content but a few minor improvements can make it a better experience! Thank you!
Absolutely love the user interface and content however my one quip with the app is that I use a VPN for work and when I forget to the turn it off before I open the app it gives me an error that says the app is only available in India.. fair enough but after that if I turn it off the VPN and check again it still gives me the same error, please look into this! EDIT: This issue is fixed, thank you so much the app is now perfect. Although I would appreciate it if you could add the schedules of all the channels that you guys broadcast it would make it easier to plan when to watch :)
discovery+ is a video streaming app with TV shows (full episodes & short videos), never seen before exclusive specials, award winning documentaries an...