Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Valerie Chan · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I wish there was more
I played this with my grandma and we both enjoyed the layout and swiping (like tinder). Such a fun way to talk about topics you don’t usually talk about with grams. I’m definitely looking forward to the next opportunity I have to play this with someone. (I love how they included they/them pronouns, too) ❤️❤️
Convo is a question game that ditches the yes and no's, and the I do's and don'ts of questions. Instead, we want you to ask the how's, the why's, and...