Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Gray Television Group, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This is a great, informative app! I appreciate its urgency for weather updates. However, it sends too many of the same notification too frequently. If there’s a severe thunderstorm, my phone will receive 11 notifications in less that 1 minute with the same message.
I’ve enjoyed this app for several years. A couple of months ago the radar map stopped functioning correctly: when in full screen, the start button and timeline bar disappear. I just tried using “app support” to solve the problem, and was referred by the chat bot to a live person (supposedly), but I would have to pay $5, refundable. The small print says there is a much larger fee, $55, I think it said monthly, to join this service. Buyer beware!
Finally, a radar that lets me choose between terrain and basic and a radar that automatically refreshes! Thank you for such a great weather app!
The 29News Weather, First Alert App includes: • Access to station content specifically for our mobile users • 250 meter radar, the highest resolutio...