Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗PAWSM d.o.o. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Wont let me select a breed. Just stuck there. Cant move past it
Such a shame it’s such a good idea for an app but it just circles any time you try to do something.
Won't let me select a dog breed so I can't even move past that screen to use the app.
PAWSM is a free mobile app that brings expert-level dog nutrition to everyone. It focuses on a dog's health by careful monitoring of the dog diet and...