Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗PetsOnTapp · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Also not sure why the graph only shows target weight range? Why would we need to track that in a line graph? I just need to track the actual weight change. You also have the ability to track the weight in ounces but not view the line graph in ounces. EDIT: Changed to 1 star from 2. Won't let me archive a pet. Having to is hard enough without the app making it harder.
This app looked like it would be really helpful, but I couldn’t get past the first part of the set up. When I tried to add my pet I could an incomprehensible error message with no information about how to fix the problem and move on. So frustrating, I deleted the app.
Take control of your pet's health by; setting reminders for routine healthcare (such as vaccinations, heartworm prevention, tick & flea control), sche...