Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗TLC DigiTech Private Limited · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The most unfriendly customer service that you have. There is no response from the customer service. In todays world when getting connected is very easy, getting through to your customer service is harder than a firewall. None of your customer executive, especially Shaaista are at all helpful or even willing to help you. Only when there is an involvement of money, do they show their concern otherwise it’s as if they have turned deaf.
Multiple attempts to use. Activating membership itself doesn’t work. You try to chat with an associate and they tell you to close and open the app which loses the chat. You are given 30 Sec to enter otp but it takes longer to receive otp. If you get past the otp stage then you can’t setup Pw which is greyed out. And you start again at top of the app, activate membership… terrible!
27k goes down the drain. Sheer disappointment. You hire experts who sell membership benefits to people, and charge a high amount of money for the same. And when members try to reach assosciates for availing benefits, we get a standard robotic response of "please allow 24-48 hours for your request to process". No one is willing to help, even when we are wasting our precious time trying to make requests go through your ancient system. Consider many customers lost, because this feedback is definitely going to the fifty friends of mine, who will tell this to fifty friends of theirs, and so on. Ladies and gentlemen, this is nothing but a modern India Fraud.
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