Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Mike Aymard · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
What a great idea! The app has helped me to reminisce and recapture memories from my childhood through recent times. It’s made my scrapbook come to life. I downloaded the app because I wanted my children and grandchildren to be able to go back and experience my life when I’m gone. The best part is that it’s helped me to relive those special moments in the past that I had forgotten. Thank you!!
Capture the story of your life through an interactive autobiography, from early childhood memories, through life events that you want to share with fa...