Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Doodles, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This has been such a useful app for easily creating casual events with a location and date attached as well as easily accessible event information for all guests. I no longer have to deal with group chats where no one can find the right address or changes to the date. Ill be using this for planning and sharing meetups in the future.
AT is for people who want to discover places and events with friends. Finding something fun to do or somewhere to meet up has never been easier. Users...