Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗SYNG, Inc. (CA) · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Not only is hardware truly incredible. The software keeps getting better in every release. I gave some critical feedback and every single issue was addressed and features implemented in subsequent releases. I had a hardware issue, support was incredible (cell fell out of warranty and it was handled anyway). As an Audiophile, Syng is second to none. App is solid, company is amazing.
I purchased three of the Alpha Cells to create a multi-dimensional sound experience in our living space, but unfortunately, the software binding them together has been highly unreliable. Compared to our other wireless devices, which never seem to glitch, disconnect or lose performance, the Cells via App have often failed to live up to expectations. We have had gatherings where music was planned, but instead of providing an enjoyable audio experience, the Cells glitched, stopped playing and had to be replaced with our more reliable Sonos system. My family now considers the Cells a disappointment and I can't blame them. Although they are good when they are working, the unreliability has been a major issue.
After getting in touch with the wonderful support team at Syng, they have stated that they will look into accessibility issues I'm having with the application. The most critical feature, (being able to move the sound source around your space), is not accessible to VoiceOver users, and pinching to focus or widen the soundstage is not working either. The layout is a bit confusing, but works well enough, allowing VoiceOver to access settings, however the swiping between Cells is not entirely obvious. I hope this company will be able to find a senior iOS engineer soon, and one who values accessibility as a right.
The spatial sound control app for Syng Cell Alpha and other Triphonic™ speakers. In Syng Space 2.1 all sound is spatial! All formats, stereo, 5.1 and...