Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Financial Times Ltd. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I was very pleasantly surprised by this application. I found myself interacting with FT content far more than I normally do because the layout of the physical paper is more engaging visually. Once selected, the articles were delivered in an easy and convenient to read way as well. Well done FT!
I prefer the digital edition that mimics a printed physical copy. WSJ, Barron’s, Economist are all subpar when compared to the FT’s app. This app feels smooth, savvy and just clean. Many other apps seem to lag when I flip through the pages or just don’t have such a streamlined interface. So for me this would be a 5 star app!
This app works quite well unless you make the mistake of leaving your home base. Both domestically within the USA and abroad, the app struggles with unfamiliar IP addresses and refuses to deliver content, sending the User on a maddening loop of misfired sign-ins. Domestically this sometimes resolves itself, internationally it never does, including when support is involved. Newspaper without peers. App second to nearly all.
Your daily Financial Times newspaper, delivered to your device when it goes to print. Now with search to quickly find and save articles across edition...
| Name | Price | Type |
|---|---|---|
| FT Digital Edition Monthly | $16.99 | Monthly |
| FT Digital Edition (Quarterly) | $45.00 | Quarterly |