Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Rachel Clark · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The clothes are so cute and I love the weekly live size and styling guide!! The customer service is the best you will ever find!
There are a ton of online boutique’s out there but no one does it as great as a Boutique by Rachel Clark. From the high quality of the clothes she offers, the styling options and sizing info, the super fast shipping and the excellent customer service - this boutique is top notch and a superb example of what a small business should be! Thank you ladies, you all are awesome!
Thank you for my great purchases today! Was fun to come in and shop and see so many cute things that I always like on a live show but hadn’t purchased. Will come back in! -Nancy
Feeling comfortable and confident is the most important part of a woman’s wardrobe! After launching in 2016 we found that connecting with other women,...