Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗One Tap Trivia · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
App is very buggy and promotes climate change catastrophism . Developer is rude, unprofessional, and authoritarian. It’s either his way or the highway. Update: nearly two years later the developer proved my point by replying with, ” Climate Denialism inspired the game and is the reason I give it away. So thank you” Developer appears to not understand the difference between “catastrophist” and “denier.”
The developers of this game have never been outside in their lives. They know nothing about survival and this game is a pure lie to any child playing it. Yeah it’s good to make kids aware but this game is pure BS. Try again and be more real about what your are trying to get across.
This game is fun and teaches about the implications of climate change - we need more titles like this one out there!
Will You Survive The Climate Apocalypse? (Award Winner - Serious Play 2020) Survive the climate apocalypse by journeying north to Canada. In the trad...