Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗WEC Energy Group Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I was previously able to sign in on both the web page and the app but one day it randomly stopped allowing me to sign in on either and continues to either load forever (upwards of an hour) or show me the same error message. I have called and emailed customer service multiple times and I am continually sent in circles, no one is able to help me figure out what is wrong or how to fix it. My bill is due in 10 days and I have no way of paying it. I am very frustrated and tired, i dont know what to do
The app has to transfer out to a webpage to handle login - how janky is that? After I looked up my login info and logged in, I find that the app has turned FaceID off?!! I turned it on and logged out to test it, and… back out to the same web page and no FaceID support. Awesome. Well done folks. People’s Gas is getting humiliated by ComEd’s app, and that’s setting a low bar! The usability of the app is terrible. I’m sure this app demos great in overhead slides in a boardroom, and that paints a really clear picture that People’s Gas is run by out-of-touch rich old white men who don’t understand technology, and have never had to use the app or pay a bill themselves. That’s how you get an app that looks nice, but prioritizes lazy and cheap programming choices and is awful for the customer to use, instead of focusing on reducing friction to help your customers pay you easily and quickly.
This is a very good app and I like the push notifications that can be sent via text or email and you can select the date when you want to setup then date you want to notified before the bill is due. There are great charts to do a comparison to how much gas you used the previous year. It has program and other notifications. Great App
Introducing the Peoples Gas Chicago app that puts you in control. Anytime. Anywhere. Our new app gives you the power to get customized alerts, view a...