Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Ghassan Sawaged · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Anyone who is a member of the store’s free point program be warned! The points showed on the app are just for app purchases. If you are a member of the whiskey email from the store (where you use store points to buy rare whiskeys) the points on the app will not do you any good. The two programs earn points at different rates and are exclusive to only use in one place. My 1200 points on the app equal 200 in the store so no rare bourbons yet.
Always a few bugs that close it up repeatedly Always asking to update the app, even though there’s no update ready.
The curb pick up is great especially for us elderly and the need of avoiding others during this virus. Their on line shopping is easy and we usually find what we need.
Our store is the next wave in a truly unique adult beverage purchasing experience. Our highly trained, professional staff is always on hand, and ready...