Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗State of Utah Department of Technology Services · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I love the ability to add favorites! Favorite items, but also favorite stores. The search feature is a little cumbersome as some of the product names are truncated or abbreviated. To search a single item may take several attempts. I would love the ability to special order directly from the app from the search page.
I actually think the website is pretty good to search for particular items, but it isn’t very compatible with mobile browsers. So when I heard that the DABC has an app, I was super excited. Downloaded the app just to find it is completely useless. There are no filtering options to narrow down a search, so you’re stuck scrolling through thousands of line items. If they fixed this, it could be a pretty decent app.
I wish they’d add a way to search by category, like rum, whisky, tequila for spirits, or lager, stout, ale for beers. Nothing too in-depth, just the basic categories. The search function doesn’t work right: when you search for “Rum” it only comes up with Bacardi. Searching for “tequila“ comes up with nothing. Easy fix, I’m guessing.
The Utah Department of Alcoholic Beverage Services mobile application improves customer access to available products in its stores. The mobile applica...