Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Tonys Pita · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Ordered food on New Year’s Day with the app suggesting a 45 minute estimate on delivery. Noticed that the order was marked as pending, “awaiting confirmation from the store“ in the app after about an hour. Checked google maps which showed the store is closed. Payment is pending on my credit card, hopefully that doesn’t clear
Apart from making money it looks like they have not considered even the option of leaving a tip for their own delivery drivers employees . Says a lot
Best Greek in London
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