Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Bates College · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
So when I first downloaded the app I was skeptical. But after seeing the app return countless pairs of AirPods and bpa free nalgene water bottles, no one can doubt its importance. I’m looking forward to seeing the winter campus map with walking paths marked out clearly. One area where the app could be improved is helping as many people as possible see my posts and messages. If I got some hot scoops about the best crab apples to throw I need to share it and get it to as many people as possible. Additionally, a marketplace function would be interesting so students may sell stolen bikes and paper cups. Finally, we need some sort of accountability for thieves who steal commons mugs. There should be an interactive map of mug locations so the campus watch can quickly apprehend the perpetrators and return the mugs to commons. But that’s just some boiler plate stuff. Thank you, Bates Engage for everything you’ve done.
Bates Engage enables enrolled students to navigate and engage with life on campus. Use this app to get involved, stay organized, access resources, and...