Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Words R Us Inc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I love Wonderword; used to play it daily in the newspaper. I like the app, but it’s recently added advertisements—understandably—and they are huge and overwhelming. It’s much too easy to click on them because they look like they’re a change to the interface instead of an ad. I hope they will fix this; it’s extremely annoying. Then it would be 5 stars.
My husband and I both love this game. His neurologist suggested he play games that make him think and this was perfect for that. However, the app isn’t working and the app keeps saying that there are technical difficulties and they are working on them. It has been several weeks and I am wondering if the developer has decided not to fix it.
I am a huge fan of this game. The app is OK. There seems to be only a single puzzle that you have access to at any given time. New puzzles are uploaded Monday, Wednesday, and Friday. There is no content library. I will speak for myself, but I would pay $$ for no ads and a full content library that was updated with new puzzles daily. I realize these puzzles are still built by hand, but still - I think there is a market for it. I’ve been playing this game for years and have turned my nieces and nephews on to it now, too!
WONDERWORD first entered syndication in Edmonton and Montreal in 1970. Andrews McMeel Syndication of Kansas City assumed syndication rights in 1980. I...