Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗SMLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I just downloaded and placed my order ( number 499) ... anyhow the sign up took 1 min and placed an order in another 2 min ... went well no issues in the app .... let’s wait and see on the delivery if they meet the expectations as well . One suggestion to Pepsi is to add the 20 litres aquafina sku to their list ... wanted to order it and it’s not listed .
I couldn’t get past signing up it will not allow you to choose your city or location on top of the fact that when you try to search it, it goes blank a lot of technical issues
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