Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Wonderful Wonderful, Inc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I love the concept of this, I wish more people knew about it to try it out. There’s not that many people on it right now. Also, the games are a little glitchy at times. It’ll say it’s my turn to guess but nothing shows up when I click the game. But, I think the blind date option is unique and different! Overall, good idea for a dating app in a world of constantly just swiping right or left, this is fun and refreshing! Just needs more users and minor tweaks 😊👍🏼
I have downloaded almost every mainstream dating app, and have come to appreciate all their differences, varied aesthetics, and quirks. Thank goodness I received a targeted ad for this app on Instagram, because I really love it! I admired the premise, but didn’t expect the execution to be so great. The UI is gorgeous and fun, and the games are quite a good mix (they feel like Jackbox); best of all, they really do help break the ice and connect with a person. I wouldn’t be surprised to see other apps try to copycat the game mechanic like they did when Tinder normalized swiping. Of course the user base for such a new app is young and growing, so you won’t see as many faces as other established apps, but I hope and suspect that will change. In the meantime, there are still plenty of people, and I can’t wait to keep talking/playing games with my match. <3
As a woman, I get so many of the same messages from guys on dating apps. I can look at their profiles and try to judge from their messages but at the end of the day, it’s hard to get a feel for what they are like. XO is totally different and I love the interaction it enables. I feel more comfortable using it to meet people and can actually get a feel for what the person I’m talking to is like. Especially during quarantine when meeting up is hard, playing games is the perfect way to build up a new connection. Plus the games are a ton of fun. I highly recommend XO for anyone who’s sick of the same old dating app experience!
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| Name | Price | Type |
|---|---|---|
| Burst | $5.99 | One-time |
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| Six Month Subscription | $79.99 | Semi-Annual |
| Annual Subscription | $95.99 | Yearly |