Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗LUVERNE SUPERMARKET, INC. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I like how it’s much easier to find things like messages and the weekly ad, and the ability to make lists in the app. I also appreciate not having to add an item five times if there are five coupons available, and that you don’t lose unused redemptions if you only buy one; it never made sense to me that you lost access to the rest of the available redemptions if you used part of them and had to commit to using them all at the same time. What I dislike is that we can no longer filter the coupons by expiration dates or value; I used to use that to see which coupons I needed to use on my current shopping trip, and what could wait. Also, I’m unsure what “My Deals” is supposed to contain, but mine has never had any content, and when I switch to the coupon tab I have to make one more click to get to all coupons as the My Deals is the default. Perhaps that could be switched with Clipped Coupons, which is the last tab on the list. Additionally, I don’t know if the egg reward works at the moment, because I know it didn’t come off my last purchase, and I don’t remember if the points just reverted back or if they disappeared. It’s also slightly annoying that the only “buy 9 get 1” remaining is the rotisserie chicken, as my store doesn’t have them and never did. I did use the milk and the bread deals, however.
Would be nice if you could choose how to display the list, in a double column, or one single column with larger images and more text. Lots of white space that could be better utilized to highlight the products and descriptions better. Some items show tiny images with a vague caption like “$2.00 off” and you have to tap the image to figure out what product that coupon is for. Font size also overrides whatever font size you have selected on your phone.
I was recommended the app by a coworker, so many good coupons every week
The Sunshine Foods app is the best way for our loyal shoppers to receive savings every time they come in to the store! It's as simple 1, 2, 3: 1. Dow...