Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗WaterBear Network · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I use this app on my phone, but for some reason on Apple tvOS, the same credentials don’t work which is disappointing
This is going to sound counterintuitive, but please add ads! Make them optional even. I am financially unable to make contributions, but would more than happily view ads if it meant generating revenue for you (developers) to use for a good cause.
Enabling the public to take action by empowering organizations on the ground is exactly what the world needs. Well done with delivering a beautiful and user friendly app that achieves this goal while entertaining your users! Love it!
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