Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Mometu, Inc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The Mometu app seems to have been programmed by non-native English speakers who are unfamiliar with Apple products (eg it’s still a mystery for how to find movies you’ve “liked” by holding the play button on an Apple TV remote, as unlike all other apps I’ve used, even after creating an account, I can’t find my user section/prefs/bookmarked videos). But bottom line is they’ve got great selection of content in high-quality video formats (sometimes remastered to make them watchable), just as long as you can handle the incredibly loud ads, since they seem to think SHOUTING LOUDLY IS A GOOD WAY TO SELL PRODUCTS (it’s not, but I downloaded the app to both my Apple TV And iPhone, so it’s worth having the app to watch interesting content and old movies, as long as you keep the remote to push the mute button).
I honestly didn’t like it. I did two searches, classic film noir movies and Christian movies and both searches came up, not found. When I saw your ad for your app you said you had all kinds of choices, so I figured I should try it, but it wasn’t so. That’s not what I saw. I rather stick with TUBI. I have Netflix, Prime, and Pluto, and believe it or not; I always end up in TUBI. However, don’t feel bad because I can’t find most of what I like in the apps mentioned above. Your app, just like theirs need more selections. Especially Christian movies. This is a time when Christian movies might not be important to some, but as you have witnessed with THE CHOSEN, PASSION OF CHRIST, and many other tittles; lots of people love to see Christian movies.
I always like seeing movies from around the world. This app provides a some of that but it doesn’t have a closed caption so I can read what people are saying in another language. The only downside
Discover hand-curated content from every genre, every generation, and everywhere around the world. What’s the difference? We actually care about the c...