Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Williams, McGue Grocery Inc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I think this could be a fairly useful app but their Heflin store is like a black hole for Verizon phone service especially in the back of the store. Then even at times at the register you cant access it to let the cashier scan your card. I missed out $100 check out just because it wouldn’t pull up. Unfortunately they do not offer free WiFi either. Hopefully they will cover the whole store with free WiFi. That would be a simple option and make this app more useable at least at the Heflin location. They should also consider caching the member card rather than making it load every time. This would fix problems if internet is down.
The WM Grocery app is the best way for our loyal shoppers to receive savings every time they come in to the store! It's as simple 1, 2, 3: 1. Downloa...