Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Alexander Varnado · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I absolutely love this app. Downloaded it a few years ago and have been with it every since. I love the inspiration behind it and what the app represents. #P.A.W.W.
I was shocked to see how many people near me care for their pets as family! If you’re having a bad day, a scroll down the news feed and it will instantly turn your day around.
I love this app. Just what me and my dog was looking for . Something we can post on and share to the world what a dogs life is like !!
What is P.A.W.W? PAWW stands for Pets Are Wagging Wonderful! If you think so too, then this perfect app for you! Pets have unique lives just like huma...