Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗L'Oreal · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Being able to see digital swatches completely game changer! Seeing the tonal reflections at my fingertips has set me up for confidence when formulating.
Hey wake up. Please, update the color swatches ASAP. I need to know the color bases of the new shades. Also, on the color formulation feature you ask what the starting level and desired level and desired tone is, but you don’t consider starting TONE. I need a more nuanced formulation processor.
I used the app to experiment with different hair colors.... it was very nice to see this BEFORE I made any coloring mistakes!
Redken Style Station: Your Ultimate Hair Color Partner, Behind the Chair! Elevate your artistry and empower your clients with Redken Style Station –...