Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Kao USA INC. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I wanted to get more information on ReShade. Color swatches, can colors be mixed, how does it work. Because most shampoo in treatments just color everything and look like someone dunked my head in a bucket of solid color paint. Neither the app nor their website provided much information. The person who designed this mess is clearly dyslexic. It is a mess even for an industry professional. Pay a business oriented professional to design and write your web site. Test it with people outside you company and then quiz them on what they recalled. Make two versions. One with technical details and formulas for industry professionals, and the other for the ultimate consumer. This app looks like someone designed it from a template. Awful. Don’t waste your time downloading it, you just erase it a few minutes later.
The sales rep touted it as on stop shopping for training. It is a useless, gimmicky piece of garbage. I was expecting comprehensive training resource. I got a confusing buggy useless waste of time. This does not bode well for the company who has scaled back its education initiatives. The company is in trouble.
I know this app is new to the iPad, however it continues to crash. I would love to update our photos with the GOLDWELL frames but every time I go to “share” it completely shuts down.
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